Billboard continues to play a significant role in brand promotion and reaching the target audience despite the growing popularity of the digital market. The Billboard advertisement has been a classic method of advertising and promoting a brand. You can find them on both sides of the road or in the city centers, and they come in a range of sizes and shapes. If you drive your car every day, you surely pass a lot of billboards and see such advertisements. These billboards help firms and brands in raising brand recognition and even boost sales of their goods and services. Therefore, everything you should need to know about billboard advertising will be covered in this blog including its benefits, types, design tips, and cost.
What is Billboard Advertising?
Purchasing ad space on a billboard to promote or advertise your business, goods, or campaigns is referred to as billboard advertising. Billboard advertising is a type of outdoor advertising that utilizes large structures such as hoardings or massive posters to display advertising messages to a wide audience of drivers and pedestrians. These structures can range in size from small posters to massive digital displays, and they are typically placed in high-traffic areas such as highways, city centers, and busy intersections to maximize brand visibility and reach. Billboard advertising is an effective way for businesses to promote their products or services to a large and diverse audience, as it can capture the attention of both drivers and pedestrians in a short period of time. Due to their placement in busy places, billboards typically receive more views and reach than other marketing strategies.
Types of Billboards
A billboard is a fantastic way to connect with your target audience, regardless of how big or small your brand is. Let’s take a closer look at some of the different types of billboard advertisements.
1. Bulletins
The most common sort of billboard is a bulletin, which is typically large in size. They are positioned in places where most people can see them, including on highways and expressways. The bulletin board text has bold lettering to make it easier to read them at a distance. This makes the bulletins a preferred choice for brands and businesses to reach their target audience. There is a variation in the size of bulletin boards due to the increase in the speed of the motorized vehicle. They are normally 48 feet wide and 14 feet tall, making them highly visible to numerous potential customers every day.
2. Vinyl Billboards
The colors on vinyl billboards are more vivid and are spray painted with UV protective paint. The UV-resistant coating gives the billboard a stylish, polished appearance along with increased longevity. They are attractive and ideal for displaying logos and special brand events because they are digitally created using a huge inkjet printer. When compared to the traditional bulletin billboard, they are comparatively more appealing and durable. Since vinyl billboards are composed of a substance called polyvinyl chloride, they are utilized for long-term advertisements.
3. Painted Billboards
Painted Billboards are becoming less common due to the increasing popularity of graphic and digital billboards. They are hand-painted and still used in various places for displaying ads and delivering messages. These billboards feature artwork that makes them stand out. These billboards were previously painted in large studios utilizing projections onto paper panels, which were then traced using a pounce wheel. After painting the image with oil paint artists would patch up the margins between panels after installations.
4. Digital Billboards
With the use of digital billboards, brands, and companies can develop interactive and dynamic ad campaigns to capture the attention of their target audiences. These billboards produce a virtual environment that is impossible to ignore. The text on a digital billboard may be computer-generated, as well as various image formats. This dynamic text or pictures make an impact and connect with a certain audience. Some restaurants, for instance, advertise their lunch and evening specials on digital billboards that feature the special dish during the respective period.
5. Mobile Billboards
Mobile billboards come in a variety of forms for example buses, taxis, trucks, etc. The billboard is placed on top of these moving vehicles which allows them to move from one place to another. This is a successful kind of advertising, especially for larger events with a huge audience. One major benefit of using mobile billboards is that they may reach locations where other types of billboards cannot. They can also be utilized to promote your business in a specific area or to a certain audience.
What Factors Affect The Cost Of Billboard Advertising
- Location: One of the main elements affecting the price of advertising is the location of the billboard. The cost of billboards will often be more in prominent and high-traffic regions than it will be in less attractive or low-traffic ones.
- Size: Another important aspect of price determination is billboard size. Because they provide greater exposure and effect than smaller billboards, larger ones will often cost more.
- Duration: How long a billboard is rented, will affect how much it costs. On a per-day basis, longer rental periods will often be less expensive than shorter ones.
- Demand: Cost may also be impacted by the demand for billboards in a certain location. Prices may increase as more businesses vie for available billboard real estate.
- Production Costs: The price of designing, printing, and installing the physical billboard might have an influence on how much advertising ultimately costs.
- Special Features: The price of billboard advertising can rise with the addition of special features like digital displays or lights.
- Market Conditions: Lastly, the state of the economy as a whole might affect how much billboard advertising costs. Advertising charges could be higher when the economy is booming because there is more demand for advertising space.
What is the Estimated Cost to Advertise on a Billboard?
The cost of advertising on a billboard can vary depending on several factors, such as the size and location of the billboard, the duration of the ad campaign, and the demand for advertising space in the area. Generally, billboard advertising rates are quoted based on the cost per thousand impressions (CPM), which is the cost of reaching one thousand people with the advertisement.
The estimated cost of the small-sized board with average traffic volume can cost you roughly $2000- $5000 per month but it can be higher or lower based on the factors mentioned earlier. For example, a digital billboard in a high-traffic area of a major city can cost relatively more compared to a smaller billboard in a rural area. It’s important to work with a reputable marketing agency or billboard company to negotiate the best rates and to ensure that your advertisement is reaching the right audience.
Tips to Make Efficient Use of Billboard Advertising
People are returning to their regular lives as COVID started to decline. They are getting out of their house, therefore this is the right time if you want to advertise your company or brand. In order to build your brand, a billboard marketing strategy can undoubtedly target a large audience. Below we’ve included some tips to make your billboard stand out from your competition.
1. Location
Location is a significant element to keep in mind when you are planning a successful billboard. The location where the billboard is placed will determine the number of reach your advertisement can get. You may want to choose a location that is highly visible to your target audiences, such as a busy highway or intersection. Consider factors such as traffic flow, pedestrian traffic, and the location of nearby businesses and attractions. You might also consider the demographic factors of the area, such as age, gender, and income, to ensure that your message is reaching the right people.
2. keep it Short, Simple yet Informative
keep the message short and to the point, while making sure your message that your message is informative enough for your audience. Also, try using colors that stand out to viewers. It would be better if you avoid colors like brown, blue, and green if your billboard is in a rural area. Billboards are often viewed quickly and from a distance, so it’s crucial to keep your message simple and easy to read. Avoid using too much text or complex images, as these can be difficult to process quickly. Instead, use short phrases, bold fonts, and contrasting colors to make your message stand out.
3. Use High-quality Pictures
The image you choose for your billboard should be visually appealing and high-quality. It’s important to use images that are relevant to your message and target audience. For example, if you’re advertising a beach resort, you might use an image of a beautiful beach scene. Use bright colors and high contrast to make your image stand out, and make sure it’s easy to read from a distance.
4. Make it Interactive
Try creating an interactive design for your billboard advertisement if you want to increase its effectiveness. Since it will be able to draw or grab more passersby’s attention. You may also make use of surrounding elements to make it more engaging for your target demographic. The more the audience interacts with your message, the more likely they are to remember it.
5. Include a Clear Call to Action
Your billboard should include a clear call to action that makes it easy for potential customers to take the next step. This might be a phone number to call, a website to visit, or a special offer and discount. Make sure your call to action is prominently displayed and easy to read. You can consider using a QR code or other digital tool to make it easy for people to take action right from their smartphones.
What are the Benefits of Billboard Advertising?
Billboards can be an effective outdoor advertising method as it helps in targeting a wide range of audiences. Below we are listing some of the major benefits of using billboard ads for promoting your brand.
1. Huge and Eye-Catching
Billboards are strategically placed along busy crossroads and intersections so that more people can see them. Billboards are large, eye-catching displays that are often located in high-traffic areas, such as along highways, at intersections, or in busy urban areas. They offer high visibility to a wide range of people, including drivers, pedestrians, and public transit riders.
2. Targets a Variety of Customers
Billboards can be strategically placed in areas where they are most likely to be seen by a variety of audiences. For example, a billboard advertising a new fitness center might be placed near a college campus or in a neighborhood with a high concentration of health-conscious residents. Along with focusing on targeting a specific audience, it also attracts a wider range of consumers and raises brand awareness among them.
3. Cost-Effective Comparative to Other Advertising Methods
Compared to other forms of advertising, such as television or radio, billboard advertising can be a cost-effective way to reach a large audience. Once a billboard is up, it can be seen by thousands of people each day, making it a relatively low-cost option for businesses looking to build brand awareness or promote a specific product or service.
4. 24 Hour Exposure
Unlike other forms of advertising, billboards are visible 24/7. They can be seen by people driving by at any time of day or night, making them a highly effective way to build brand awareness and promote their product or service to a diverse audience.
Conclusion
If you want to expose your business to a wide range of customers, billboards may be your greatest option for outdoor advertising. The first step in promoting any business is building brand awareness, and billboard advertising looks like the perfect solution. However, it’s crucial to consider a number of elements, including the cost and the benefits for your particular brand or company before selecting any kind of advertising strategy. We hope the information in the above-mentioned blog will provide you with a better understanding of billboard advertising and how you can utilize it to market your business.